A groundbreaking new book from Wharton professor Terry Bale has turned heads by suggesting that there may be economic value in not shoving people when finding them close to the edge of a high cliff. The book, entitled Falling Down On The Job: A New Approach To Pushing Others Forward, contains exhaustive research and has people inside and outside the business community considering radical changes.

Bale has welcomed the attention, claiming, “Although my main goal is to prove that those companies which cultivate a culture of not pushing employees off cliffs will, in the long run, have a competitive advantage, I am willing to say that such a strategy might have broader applications.” He went on to say, “Obviously these sorts of changes are not easy, but there does seem to be a real inverse relationship between gross revenue and net employees shoved to their inevitable deaths off cliffs.”

Many who have followed Bale’s advice have been pleasantly surprised. Randall Ibsen, the executive vice president at Prescott Bank, remarked, “There’s been a real surge in productivity around here since the changes. People used to be scared to go out for a cup of coffee, in case one of us picked them up and threw them off a nearby precipice, but the balance sheets are showing us that we really didn’t need all that.”

For now, Bale’s hopes of “broader applications” seem to be occurring slowly. One man who wished to remain anonymous told us, “Not thrusting people off cliffs might seem counter-intuitive sometimes, but after reading Falling Down On The Job, I’m starting to understand the potential costs.” Bale, for his part, is pleased about his book’s success and is rumored to be working on another book covering the possible financial benefits of treating people like they’re human beings.